Reading this ebook will help you to get a closer look on how bank customers interact with a new digital service, what they are expecting from an innovative experience, when they are ready for a new banking service, where and how you can meet their real interests, why it is so important to develop educational campaigns for every new “banking product”, and who should communicate the main messages to them.
This content is useful for
banking managers and employees that are directly or indirectly involved in launching a new digital service: from executive positions to management ones, from client service departments to back-offices, etc.
That's without a doubt. And to accomplish that it’s essential to put enough effort and strategy in helping your customers to come across the correct information at the right time. That’s why the main focus of this ebook is on the things you should know about:
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